Tag: Referrals
Embracing Generational Differences in the Great Wealth Transfer (Ep. 24)

Embracing Generational Differences in the Great Wealth Transfer (Ep. 24)

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The great wealth transfer is a monumental event, and attorneys must adapt to generational differences to capture this opportunity.

How can attorneys effectively communicate and market to different generations? What strategies can they employ to engage with a younger, more digitally savvy audience?

In this episode of the March to a Million podcast, Greg DuPont explores the importance of understanding generational nuances in marketing, especially in the context of the great wealth transfer. They explore the impact of financial events on younger generations and the necessity of creating content that resonates with Gen X, Millennials, and Gen Z.

Greg discusses: 

  • The distinct marketing approaches required for different generations and the misconceptions attorneys may have
  • The shift from traditional word-of-mouth marketing to building a foundation of social proof for younger audiences
  • The importance of creating convenient, bite-sized content for digital platforms to attract the next generation
  • The need for attorneys to focus on the outcomes and feelings their services provide, rather than just the technical aspects
  • The benefits of utilizing owned media like print newsletters and websites to control the message and build credibility
  • Effective strategies for converting conversations into client engagements without hard selling
  • And more!

 

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The Role of Influence in The Mindset Pillar of Financial Advocacy (Ep. 11)

The Role of Influence in The Mindset Pillar of Financial Advocacy (Ep. 11)

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Switching the mindset from selling to influencing is a game-changer.

The top advisors in the financial industry don’t sell – they let people come in pre-sold. 

This approach helps build trust and, eventually, strong relationships with clients.

What steps can estate planning attorneys take to become more influential with their clients?

In this episode, Greg DuPont and Matt Halloran share the sixth pillar of financial advocacy: Mindset with a shift into the importance of being influential. They explore the art of influence over sales and the importance and power of effective listening as attorneys. Greg and Matt also delve into building trust and the importance of authenticity and humility.

Greg and Matt discuss: 

  • How top advisors focus on building influence rather than selling
  • Greg’s journey of transitioning from using convincing arguments to being more influential
  • The need for experts to present their views in an easily understandable way for people to accept
  • The difference between sales and influence
  • The importance of stepping into your authority and using a humble approach to build trust in professional relationships
  • The challenge of gaining trust as a financial advisor in a world of readily available information and the importance of providing insight over opinion
  • And more!

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