Month: October 2025
The Trust Conversation: Selling Without Selling (Mini Series Ep. 3)

The Trust Conversation: Selling Without Selling (Mini Series Ep. 3)

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When estate planning attorneys try to sell like traditional salespeople, they lose the very thing their clients are looking for: trust.

In this powerful part three of the March to a Million mini-series, Greg DuPont unpacks what it really means to “sell without selling.” They share how attorneys can let go of outdated scripts, ditch commission breath, and start crafting human conversations that naturally lead to alignment, clarity, and long-term value.

What to expect:

  • Why most sales scripts sabotage trust with legal clients
  • The “alignment” strategy that leads to better outcomes
  • How to introduce high-value offers without pushing
  • A powerful way to uncover your client’s real motivations
  • And more!

Resources: 

Connect with Greg DuPont:

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How To Cut Benefits Costs, Not Coverage with Keefe Duterte (Ep. 53)

How To Cut Benefits Costs, Not Coverage with Keefe Duterte (Ep. 53)

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It’s no secret: health insurance costs are crushing business owners, and most don’t even know why.

In this episode of March to a Million, Greg DuPont sits down with Keefe Duterte, co-founder of Smart Health Benefits, to expose the hidden culprits behind rising healthcare costs, specifically, Pharmacy Benefit Managers (PBMs). But this isn’t just an exposé. It’s a strategic roadmap for estate planning attorneys looking to bring real, measurable savings to their business-owner clients and deepen advisory relationships along the way.

Greg and Keefe talk about:

  • How PBMs are quietly inflating drug prices—yes, even generics
  • Why most employers are overpaying by 20%+ for the same coverage
  • A 3-step “Replicate, Reduce, Replace” approach to employer health plans
  • How attorneys can use health plan strategies to deliver more client value
  • And more!

Connect with Greg DuPont:

Connect With Keefe Duterte:

About Our Guest:

Keefe Duterte graduated from the University of Arizona in 2002 with a double major in Finance and Economics and earned his Life & Health Insurance license that same year. With over two decades of experience, he’s dedicated his career to helping individuals and families navigate the often confusing world of health insurance. Keefe is passionate about health and wellness and committed to finding creative, affordable solutions that make quality care accessible. His mission is simple: to put the “health” back in healthcare.

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